How do you use digital neuromarketing?

Sorter makes it easy to use digital neuromarketing by analyzing and segmenting your customer list by personality type, then recommending marketing actions based on psychology.

Learn More About Neuromarketing

How do you use digital neuromarketing?

Sorter makes it easy to use digital neuromarketing by analyzing and segmenting your customer list by personality type, then recommending marketing actions based on psychology.

Learn More About Neuromarketing

We see personality as a lens into the brain.

Personality is made up of five traits, known as the Big 5, which include openness, conscientiousness, extraversion, agreeableness, and neuroticism

Your personality is your unique blend of these five traits, and can be a window into how you behave and think.

Based on your personality, we can determine if you are action, vision, people, or data oriented. 

We see personality as a lens into the brain.

Personality is made up of five traits, 

known as the Big 5, which include 

openness, conscientiousness, extraversion, agreeableness, and neuroticism

Your personality is your unique blend of these five traits, and can be a window into how you behave and think.

Based on your personality, we can determine if you are action, vision, people, or data oriented. 

We use digital data to determine if a customer 

is action, vision, people

or data oriented.

We call these 

🤠 Movers

🤩 Motivators

🥰 Collaborators, and

🤔 Thinkers.

We use digital data to determine if a customer is action, vision, people, or 

data oriented.

We call these 

🤠 Movers

🤩 Motivators

🥰 Collaborators, and

🤔 Thinkers.

AKA "Smart Sally"

AKA "Smart Sally"

Each 'Smart Sally' responds better to 

different types of content.

So you want to speak to her in different ways:

Drive Mover Sally 

Excite Motivator Sally Support Collaborator Sally

Teach Thinker Sally

So you want to 

speak to her in different ways:

Drive Mover Sally 

Excite Motivator Sally Support Collaborator Sally

Teach Thinker Sally

🧠

Mover

Action-Oriented

🤠

Drive

The mover is action oriented, and wants to move on to their next task. 

They favor their

plasticity traits.

They can make decisions with their gut, and need less information to get started.

Movers 

respond better to active 

and task oriented 

language and images.

They want to know the

what

 Give Movers 

the facts and the bottom line of what you offer so they can keep moving.

Example CTA

Free Trial

Motivator

Vision-Oriented

🤩

Excite

The motivator is vision oriented, they think about all of the possibilities.

They favor their

plasticity traits.

They're open to being the early adopter, and also can act on little information.

Motivators 

respond better to active and people oriented language and images.

They want to know the

why

Give Motivators 

the big picture and then let their imaginations run away with it.

Example CTA

Get Started

Collaborator

People-Oriented

🥰

Support

The collaborator is people oriented, and wants to bring harmony to their group.

They favor their 

stability traits.

They think about how

something will affect those around them.

Collaborators 

respond better to passive and people oriented language and images.

They want to know the

who

Give Collaborators 

an understanding of how other people use your service.

Example CTA

Join Us

🧠

Mover

Motivator

Collaborator

Thinker

Action-Oriented

Vision-Oriented

People-Oriented

Data-Oriented

🤠

🤩

🥰

🤔

Drive

Excite

Support

Teach

The mover is action oriented, and wants to move on to their next task. 

The motivator is vision oriented, they think about all of the possibilities.

The collaborator is people oriented, and wants to bring harmony to their group.

The thinker is data oriented, and strives for accuracy and precision.

They favor their

plasticity traits.

They favor their

plasticity traits.

They favor their 

stability traits.

They favor their 

stability traits.

They can make decisions with their gut, and need less information to get started.

They're open to being the early adopter, and also can act on little information.

They think about how

something will affect those around them.

They tend to dig deeper, and need more information to make a decision.

Movers 

respond better to active 

and task oriented 

language and images.

Motivators 

respond better to active and people oriented language and images.

Collaborators 

respond better to passive and people oriented language and images.

Thinkers

respond better to passive and task oriented

language and images.

They want to know the

what

They want to know the

why

They want to know the

who

They want to know the 

how

 Give Movers 

the facts and the bottom line of what you offer so they can keep moving.

Give Motivators 

the big picture and then let their imaginations run away with it.

Give Collaborators 

an understanding of how other people use your service.

Give Thinkers

the ins and outs of your product. They're naturally skeptical and curious.

Example CTA

Example CTA

Example CTA

Example CTA

Free Trial

Get Started

Join Us

Learn More

These are just some of the ways you can optimize your marketing around personality type. 

Speak with your Sorter account manager for more ways to build your creative, copy, call-to-actions, 

and cadence to be in tune with your customer's personality and unique cognitive load.

Thinker

Data-Oriented

🤔

Teach

The thinker is data oriented, and strives for accuracy and precision.

They favor their 

stability traits.

They tend to dig deeper, and need more information to make a decision.

Thinkers

respond better to passive and task oriented

language and images.

They want to know the 

how

Give Thinkers

the ins and outs of your product. They're naturally skeptical and curious.

Example CTA

Learn More

These are just some of the ways you can optimize your marketing around 

personality type. 

Speak with your Sorter account manager for more ways to build your creative, copy, call-to-actions, and cadence to be in tune with your customer's personality and unique cognitive load.

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Company

Neuromarketing Made Easy

Atlanta • New York City

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