Do you ever ask,

"what's my personality?"

Do you ever ask, "what's my personality?"

It's like a puzzle.

What is personality?

Personality is the combination of your thoughts, feelings, and actions. 

Neural pathways evolve when you're young, and they begin to shape how you interpret the world around you.

As you age and experience new things, your personality can change.

It's a window into how you see the world.

And how the world sees you.  

It's possible to measure personality using the five-factor OCEAN model.

It's like a puzzle.

What is personality?

Personality is the combination of your thoughts, feelings, and actions. 

Neural pathways evolve when you're young, and they begin to shape how you interpret the world around you.

As you age and experience new things, your personality can change.

It's a window into how you see the world.

And how the world sees you.  

It's possible to measure personality using the five-factor OCEAN model.

What is OCEAN?

The most well-accepted understanding of personality is known as the Big 5, or OCEAN.

OCEAN stands for:

Openness - You get excited by new experiences.

Conscientiousness - You tend to be organized and precise.

Extraversion - You are energized by the world around you.

Agreeableness - You typically go with the flow.

Neuroticism - You're sensitive to negative emotions. 

What is OCEAN?

The most well-accepted understanding of personality is known as the Big 5, 

or OCEAN.

OCEAN stands for:

Openness - You get excited by new experiences.

Conscientiousness - You tend to be organized and precise.

Extraversion - You are energized by the world around you.

Agreeableness - You typically go with the flow.

Neuroticism - You're sensitive to negative emotions. 

Your OCEAN makes you....you πŸ€—

You have all of the OCEAN traits, but you probably noticed some sounded more like you than others. 

Your unique combination is what makes you unique.

Still, there are similarities that show when you have

some of the same traits as others.

For example creative people tend to be open to new experiences, and conscientious people also tend to do well on tests.

Your OCEAN makes you....you πŸ€—

You have all of the OCEAN traits, but you probably noticed some sounded more like you than others. 

Your unique combination is what makes you unique.

Still, there are similarities that show when you have some of the same 

traits as others.

For example creative people tend to be open to new experiences, and conscientious people also tend

to do well on tests.

What are the Big 5 personality traits?

The Big 5 personality traits are openness, conscientiousness, 

extraversion, agreeableness, and neuroticism. 

What is 

Openness?

Openness is a scale that shows how curious vs. 

cautious you are. 

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High Openness

You're usually an early adopter of technology, maybe you even create it yourself. Or maybe you're an artist and designer. 

You're probably creative. And you probably want to travel. 

Maybe you think about the stars, and how you could get there. 

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Low Openness

You're practical. You tend to wait until things are proven. 

Maybe you prefer helping your friends with their ideas, instead of inventing your own. 

Instead of trying tons of new things, you prefer the things you already like. In the end, you need a plan, a routine, and some predictability. 

What are the Big 5 personality traits?

The Big 5 personality traits are openness, conscientiousness, extraversion, agreeableness, and neuroticism. 

What is 

Openness?

Openness is a scale that shows how curious vs. cautious you are. 

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High Openness

You're usually an early adopter of technology, maybe you even create it yourself. Or maybe you're an artist and designer. 

You're probably creative. And you probably want to travel. 

Maybe you think about the stars, and how you could get there. 

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Low Openness

You're practical. You tend to wait until things are proven. 

Maybe you prefer helping your friends with their ideas, instead of inventing your own. 

Instead of trying tons of new things, you prefer the things you already like. In the end, you need a plan, a routine, and some predictability. 

What is Conscientiousness?

Conscientiousness is a scale that shows how diligent and organized you are versus spontaneous and free-flowing.

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High Conscientiousness

You're typically pretty organized and dependable. You probably did well in school and studied hard for tests. 

Sometimes people say you're too focused, maybe even stubborn.

In the end, you aim for achievement - and sometimes perfection.

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Low Conscientiousness

When your schedule is flexible you like to be spontaneous. 

Sometimes you find some of your best decisions and ideas happen right after something changes. 1 

You can get disorganized and your bed might not be made, but that's part of your process.

What is Conscientiousness?

Conscientiousness is a scale that shows how diligent and organized you are versus spontaneous and free-flowing.

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High Conscientiousness

You're typically pretty organized and dependable. You probably did well in school and studied hard for tests. 

Sometimes people say you're too focused, maybe even stubborn.

In the end, you aim for achievement - and sometimes perfection.

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Low Conscientiousness

When your schedule is flexible you like to be spontaneous. 

Sometimes you find some of your best decisions and ideas happen right after something changes. 1 

You can get disorganized and your bed might not be made, but that's part of your process.

What is Extraversion?

Extraversion is a scale that shows if you're more energized by the world around you, or by what 

you're thinking about.

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High Extraversion

You're usually pretty outgoing and sociable. Your teachers may have called you talkative. 

Sometimes you may seem too aggressive, but you really just want to complete your goal.

You like to be around other people, otherwise you might get bored. You want to be energized.

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Low Extraversion

You really don't mind staying in, and you don't have to be the life of the party. 

You're a thinker. Maybe a dreamer too. You listen to what's going on inside your head because it excites you.

You can be reserved sometimes, but you just want to make sure you say the right thing. 

What is Extraversion?

Extraversion is a scale that shows if you're more energized by the world around you, or by what you're thinking about.

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High Extraversion

You're usually pretty outgoing and sociable. Your teachers may have called you talkative. 

Sometimes you may seem too aggressive, but you really just want to complete your goal.

You like to be around other people, otherwise you might get bored. You want to be energized.

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Low Extraversion

You really don't mind staying in, and you don't have to be the life of the party. 

You're a thinker. Maybe a dreamer too. You listen to what's going on inside your head because it excites you.

You can be reserved sometimes, but you just want to make sure you say the right thing. 

What is Agreeableness?

Agreeableness is a scale that shows how compassionate 

and cooperative you are, compared to how skeptical or indifferent. 

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High Agreeableness

You're normally pretty empathetic to the people around you, and understanding of their needs. You may donate to charity.

Your friends might say you're usually a considerate person.

In a group setting, you're usually comfortable going along with someone else's plan.

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Low Agreeableness

Instead of a big group of friends, you'd rather have just a few close ones.

In general, you think your ideas are usually the best.

 

You like to get your point across, even if it might create conflict.

What is Agreeableness?

Agreeableness is a scale that shows how compassionate and cooperative you are, compared to how skeptical or indifferent. 

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High Agreeableness

You're normally pretty empathetic to the people around you, and understanding of their needs. You may donate to charity.

Your friends might say you're usually a considerate person.

In a group setting, you're usually comfortable going along with someone else's plan.

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Low Agreeableness

Instead of a big group of friends, you'd rather have just a few close ones.

In general, you think your ideas are usually 

the best.

 

You like to get your point across, even if it might create conflict.

What is Neuroticism?

Neuroticism is a scale that shows how stressed or secure you feel. It measures how sensitive you are to negative emotions. 

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High Neuroticism

Sometimes you get anxious easily and the little things can stress you out. 

It's easy to become self-conscious in social situations. 

You can get pretty impatient, because sometimes it's 

hard to delay gratification.

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Low Neuroticism

You generally remain calm under pressure. 

You're usually pretty optimistic. 

When something bad happens, you think clearly about how to respond.

What is Neuroticism?

Neuroticism is a scale that shows how stressed or secure you feel. It measures how sensitive you are to negative emotions. 

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High Neuroticism

Sometimes you get anxious easily and the little things can stress you out. 

It's easy to become self-conscious in social situations. 

You can get pretty impatient, because sometimes it's hard to delay gratification.

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Low Neuroticism

You generally remain calm under pressure. 

You're usually pretty optimistic. 

When something bad happens, you think clearly about how to respond.

Your unique combination of these traits 

make up who you are.

Your unique combination of these traits 

make up 

who you are.

The traits are known as 

plasticity and stability traits.

Plasticity traits (openness and extraversion

correlate with the desire for change

Stability traits (conscientiousness, agreeableness

and neuroticism) correlate with the desire to maintain.

The traits are known as 

plasticity and stability traits.

Plasticity traits (openness and extraversion) correlate with the 

desire for change

Stability traits (conscientiousness, agreeableness, and neuroticism) correlate with the desire to maintain.

Some people gravitate toward changing their world, while others gravitate toward maintaining it.

Some people gravitate toward changing their world, while others gravitate toward maintaining it.

Most people fall somewhere in 

the middle

And have some 

traits that are 

stronger than 

others.

But all personalities 

are needed to make 

the world work.

Most people fall somewhere in 

the middle

And have some 

traits that are 

stronger than 

others.

But all personalities 

are needed to make 

the world work.

These traits cluster together.

These traits cluster together.

The patterns these traits make are useful in understanding how you and your friends communicate. 

Understanding how each other thinks can help us to have better relationships offline, and better experiences online.

Your thinking patterns correlate with your personality.

The patterns these traits make are useful in understanding how you and your friends communicate. 

Understanding how each other thinks can help us to have better relationships offline, and better experiences online.

Your thinking patterns correlate with your personality.

We look at these clusters to see if you are primarily action, vision, people, or data oriented.

Movers

Action-Oriented

Motivators

Vision-Oriented

Collaborators

People-Oriented

Thinkers

Data-Oriented

We look at these clusters to see if you are primarily action, vision, people, or 

data oriented.

Movers

Action-Oriented

Motivators

Vision-Oriented

Collaborators

People-Oriented

Thinkers

Data-Oriented

To help create better online experiences using digital neuromarketing.

To help create better online experiences using digital neuromarketing.

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Company

Neuromarketing Made Easy

Atlanta β€’ New York City

Β© 2019 Sorter, Inc.

Patent Pending