What is neuromarketing?

Neuromarketing combines elements of neuroscience, psychology, and marketing to understand a consumer's cognitive response to advertisements. 

What is neuromarketing?

Neuromarketing combines elements of neuroscience, psychology, and marketing to understand a consumer's cognitive response to advertisements. 

How does neuromarketing work?

Traditionally neuromarketing is done using EEGs, 

fMRIs, and other biodata collection tools to monitor 

the brains reaction when exposed to different types 

of advertisements. 

It can be expensive and time consuming, but is a proven method to understand how the consumer thinks when exposed to your content. 

We look at neuromarketing through a digital lens.

How does neuromarketing work?

Traditionally neuromarketing is done using EEGs, fMRIs, and other biodata collection tools to monitor the brains reaction when exposed to different types of advertisements. 

It can be expensive and time consuming, but is a proven method to understand how the consumer thinks when exposed to your content. 

We look at neuromarketing through a digital lens.

What tools are used in neuromarketing?

Some of the tools used in traditional neuromarketing are EEGs, fMRIs, plus biometric sensors like eye-tracking devices and galvanic skin readers. 

What is an EEG?

An electroencephalogram (EEG) is used to monitor electrical activity in the brain. It uses a series of sensors to determine changes in voltage fluctuation between neurons which can 

indicate which parts of the brain are most active during 

different activities.

What is an fMRI?

Functional Magnetic Resonance Imaging (fMRI) provide an image of the brain based on where blood is actively flowing to it. When an area of the brain becomes more active, blood flow to that area also increases. This gives insight into which areas of the brain are responding to different types of stimuli. 

What is eye-tracking?

Eye tracking monitors the movement, position, and dilation of the eye. The variance in movement can indicate which parts of an advertisement draw the most attention, as well as which areas cause the viewer to be most interested. 

What is skin reading?

Galvanic skin readers measure emotional engagement through the degree of variations in the skin's electrical activity, or galvanic skin response (GSR). If the skin becomes sweaty a GSR indicates a state of cognitive arousal, for example when showing engagement.

What tools are used in neuromarketing?

Some of the tools used in traditional neuromarketing are EEGs, fMRIs, plus biometric sensors like eye-tracking devices and galvanic skin readers. 

What is an EEG?

An electroencephalogram (EEG) is used to monitor electrical activity in the brain. It uses a series of sensors to determine changes in voltage fluctuation between neurons which can indicate which parts of the brain are most active during different activities.

What is an fMRI?

Functional Magnetic Resonance Imaging (fMRI) provide an image of the brain based on where blood is actively flowing to it. When an area of the brain becomes more active, blood flow to that area also increases. This gives insight into which areas of the brain are responding to different types of stimuli. 

What is eye-tracking?

Eye tracking monitors the movement, position, and dilation of the eye. The variance in movement can indicate which parts of an advertisement draw the most attention, as well as which areas cause the viewer to be most interested. 

What is skin reading?

Galvanic skin readers measure emotional engagement through the degree of variations in the skin's electrical activity, or galvanic skin response (GSR). If the skin becomes sweaty a GSR indicates a state of cognitive arousal, for example when showing engagement.

These tools are used to listen to the brain, and understand how it is subconsciously perceiving and experiencing stimuli. 

These tools are used to listen to the brain, and understand how it is subconsciously perceiving and experiencing stimuli. 

Still, there are limitations to traditional neuromarketing.

💸 It's expensive, time consuming, and not personalized to the individual. 

👨‍🔬 Marketers must work with researchers to develop focus groups for each ad. 

📺 As a result, this is normally used for content with a broad distribution like a 

TV commercial. 

Neuromarketing Made Easy

Still, there are limitations to traditional neuromarketing.

💸 It's expensive, time consuming, and not personalized to the individual. 

👨‍🔬 Marketers must work with researchers to develop focus groups for each ad. 

📺 As a result, this is normally used for content with a broad distribution like a 

TV commercial. 

Neuromarketing Made Easy

Neuromarketing tells us that people with similar cognition become interested in ads 

around the same time. 

Their brains "sync." 

Neuromarketing tells us that people with similar cognition become interested 

in ads around the 

same time. 

Their brains "sync." 

What is digital neuromarketing? 🧐

Digital neuromarketing uses digital signals and data, like personality, to better understand how someone thinks 

and feels. 

Analyzing their digital exhaust enables us to predict how they will understand and internalize content.

This gives the needed insights to create better experiences tailored to an individual's cognitive patterns. 

Resulting in a better brand experience that makes both you and the customer happier.

What is digital neuromarketing? 🧐

Digital neuromarketing uses digital signals and data, like personality, to better understand how someone thinks 

and feels. 

Analyzing their digital exhaust enables us to predict how they will understand and internalize content.

This gives the needed insights to create better experiences tailored to an individual's cognitive patterns. 

Resulting in a better brand experience that makes both you and the customer happier.

We see personality as 

a lens into the brain.

Personality is made up of five key traits: openness, conscientiousness, extraversion, agreeableness

and neuroticism

These traits are a representation of how you perceive and think through the world. 

They also shed light into how you think through a decision or an opportunity, including when you're shopping online.

Learn more about personality at sorter.com/personality

We see personality as a lens into the brain.

Personality is made up of five key traits: openness, conscientiousness, extraversion, agreeableness, and neuroticism

These traits are a representation of how you perceive and think through the world. 

They also shed light into how you think through a decision or an opportunity, including when you're shopping online.

Learn more about personality at sorter.com/personality

🧠

Did you know?

Digital data can be better at predicting personality than a spouse. 

(It's true.)

🧠

Did you know?

Digital data can be better at predicting personality than a spouse. 

(It's true.)

We use this combination 

of data to determine if a customer is primarily 

action, vision, people, or 

data oriented.

We use this combination of 

data to determine 

if a customer is primarily action

vision, people, or 

data oriented.

Then give you recommendations on how to create experiences delightful to their personality.

or, go back to sorter.com

Then give you recommendations on 

how to create experiences 

delightful to their 

personality.

or, go back to sorter.com

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