The Neuromarketing Platform for Digital Brands

We use psychology + neuroscience to help increase conversions, brand affinity, & LTV.

Digital neuromarketing software + strategies for brands and agencies

Do you know how your customers think?

We'll tell you.

0 %
Action-Oriented
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Vision-Oriented
0 %
People-Oriented
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Data-Oriented
Based on the 5-factor personality model (OCEAN)
Audience breakdown and campaign results can vary.

People think different.

We'll help you talk with them.

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Conversion Lift

We use digital data to predict your customer's personality, so you can speak to them the same way their brain thinks. No personality test required.

Analyze

We analyze your audience and current content then segment both by
personality type.

Recommend

We provide recommendations for e-mail, social, and text campaigns to be more cognitively resonate.

Execute

Easily export your personality segments and creative to your distribution channels like Facebook or Mailchimp.

Your customers think through decisions in four ways:

Action, Vision, People, and Data

Which sounds most like you?

What's your score?

Processed by PersonalityStudy.org

Your score tells us if you're primarily a:

Mover

Action-Oriented

Mover

The mover is action oriented and loves high level efficiency. They make decisions quickly and need less information to get started.
Learn More

Motivator

Vision-Oriented

Motivator

The motivator is vision oriented, and they think about all of the possibilities. They like to be the early adopter, and imagine the big picture.
Learn More

Collaborator

People-Oriented

Collaborator

The collaborator is people oriented, and wants to bring harmony to their group. They think about how their decision affects those around them.
Learn More

Thinker

Data-Oriented

Thinker

The thinker is data oriented, and strives for accuracy and precision. They are naturally skeptical and need more information to make a decision.
Learn More

Get a FREE Neuromarketing Campaign Audit

Do your campaigns match how your customers think?

Our software + strategies help you with custom recommendations for

(on email, social, and text)

Drive

Movers

Mover

Movers need to know the 'what' and be driven to action. Use active+task oriented language and images.

Example CTA:
Start Now

Excite

Motivators

Motivator

Motivators need to know the 'why' and get excited. Use active+people oriented language and images.

Example CTA:
Get Started

Support

Collaborators

Collaborator

Collaborators need to know 'who' and be supported. Use passive+people oriented language and images.

Example CTA:
Join Us

Teach

Thinkers

Thinker

Thinkers need to know the 'how' and be taught. Use passive+task oriented language and images.


Example CTA:
Learn More

Software, Strategy, Science

Sorter gives you the insight, overview, and analytics you need to set your
neuromarketing strategy, plus the software and help for your team to make it happen.

KNOW YOUR CUSTOMERS

BRAND STRATEGY & AFFINITY

See the overview snapshot of your brand's personality, who it's resonating with, and when to release content to underrepresented personalities.

Build a long term relationship when you deliver content that is cognitively delightful for everyone.

SORT YOUR CUSTOMERS

ACQUISITION & RETENTION​

Import your contact database and Sorter uses data science to predict the personality type of your customers, then sorts them into four easy-to-use Thinking Quadrants.

Combine your first-party data and build enriched segments right in the Sorter dashboard.

SORT YOUR ADS

CONTENT & CREATIVE

Import your current content, ads, and upcoming creative and Sorter will pair it with the personality type its best fit for.

Your dashboard will provide recommendations and after you approve, use them for your e-mail and social campaigns.

we're here to help

BLEND SCIENCE WITH
THE ART OF MARKETING

We work with top academics in personality science, data science, and neuroscience so your team can easily apply the latest research in your daily marketing stack.

And if you need it, we're here to help.
[email protected]

Integrate with your favorite tools

hs

And many more powered with

google-go
aws
download

Are you a platform interested in our API? Contact Us

We cite our sources.

Sorter is based on a growing body of research from top academics out of

Here are some of our favorites:

Using personality-informed advertising can increase conversions by 40%+.
Dr. Sandra Matz - Psychological targeting as an effective approach to digital mass persuasion
Read Research
Digital data can predict personality at a higher accuracy than a spouse.
Dr. Youyou Wu - Computer-based personality judgments are more accurate than those made by humans
Read Research
Using personality in advertising and product suggestions increases customer satisfaction.
Dr. Sandra Matz - Money Buys Happiness When Spending Fits Our Personality
Read Research
Advertisements that appeal to the brain foreshadow commercial success.
Dr. Moran Cerf - Keep It Simple Stimuli: Brain-Vetted Elements of Movie Trailers Predict Opening Weekend Ticket Sales
Read Research

What they're saying

"[Sorter] represents a way to improve the experience of the internet for both consumers
and brands."
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Hypepotamus
Tech Publication
“Everybody needs this.”
(2x+ lift)


Bryan
Bryan Ballart
CEO, Paleo Bakehouse
“Sorter is a promising tool for the intelligent application of personality science."

Kevin
Dr. Kevin Lanning
Personality Psychologist

Featured In

Neuromarketing Made Easy

Plans available for startup, growth, agency, and enterprise.

Sorter
With from NYC

Let's Go!

Hey there! Just put in your company info below and we’ll reach out to tell you more ASAP.

Schedule Demo

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GET STARTED

It’s easy: put in your company information and we’ll contact you to get you setup.