Create Better Experiences 

Using Personality

This is neuromarketing, made easy.

Already using Sorter? Sign in

"Everybody Needs This."

Bryan, CEO PaleoBakehouse.com

Featured In

Create Better Experiences 

Using Personality

This is neuromarketing, made easy.

Already using Sorter? Sign in

"Everybody Needs This."

Bryan, CEO PaleoBakehouse.com

Featured In

 What is Sorter? 

Sorter uses data and personality science to analyze and sort customer lists by personality type, then recommends intelligent marketing actions using psychology. 

 What is Sorter? 

Sorter uses data and personality science to analyze and sort customer lists by personality type, then recommends intelligent marketing actions using psychology. 

How it Works

You Connect to Sorter

Connect to the Sorter dashboard 

and upload your marketing lists. 

No Personality Test Required

We Analyze Your Audience

Sorter uses data science to sort your

customer list by personality type.

Learn More About Personality

We Give You Recommendations

Easily implement neuromarketing at scale using our intelligent recommendations.

Learn More About Recommendations

40%+ marketing lift in active campaigns 

and academic studies

How it Works

You Connect to Sorter

Connect to the Sorter dashboard 

and upload your marketing lists. 

No Personality Test Required

We Analyze Your Audience

Sorter uses data science to sort your

customer list by personality type.

Learn More About Personality

We Give You Recommendations

Easily implement neuromarketing at scale using our intelligent recommendations.

Learn More About Recommendations

40%+ marketing lift in 

active campaigns and 

academic studies

Dear Marketer, 

Start with the Brain

OLD WAY

Persona Guesswork

Before Sorter

NEW WAY

Digital Neuromarketing

WITH Sorter

Organic Olivia

Female, 35, Married

Likes Yoga, Organic Food, 

$150k HHI

Organic Olivia (Thinker)

Female, 35, Married

Likes Yoga, Organic Food, 

$150k HHI

Introverted, Analytical,

Prefers Passive Language, 

Needs Details to Make a Decision

Standard CTA

Buy Now

Sorter CTA

Learn More

Result

Directional Personalization

Result

Cognitive Personalization

Up to 40%+ Increase in Conversions

Dear Marketer, 

Start with the Brain

OLD WAY

Persona Guesswork

Before Sorter

Organic Olivia

Female, 35, Married

Likes Yoga, Organic Food, 

$150k HHI

Standard CTA

Buy Now

Result

Directional Personalization

NEW WAY

Digital Neuromarketing

WITH Sorter

Organic Olivia (Thinker)

Female, 35, Married

Likes Yoga, Organic Food, 

$150k HHI

Introverted, Analytical,

Prefers Passive Language, 

Needs Details to Make a Decision

Sorter CTA

Learn More

Result

Cognitive Personalization

Up to 40%+ Increase in Conversions

You might know who, what, where, when, 

and why someone is your customer.

But do you know how your customer thinks?

They think through decisions in four ways:

Action

Vision

People

Data

Their personality aligns with their primary way of thinking.

You might know who, what, where, when, and why someone is your customer.

But do you know how your customer thinks?

They think through decisions in four ways:

Action

Vision

People

Data

Their personality aligns with their primary way of thinking.

We make it simple to use personality science

We combine the Five Factor personality model with a quadratic decision making hierarchy to sort your audience into four easy to understand personalities.

We make it simple to use personality science

We combine the Five Factor personality model with a quadratic decision making hierarchy to sort your audience into four easy to understand personalities.

Sorter is the world's first

digital neuromarketing platform built for modern brands

Sorter is the world's first

digital neuromarketing platform built for modern brands

See a snapshot of your current audience to inform brand strategy and positioning

Do you want to double-down on your most active personality types, 

or release content to appeal to the ones that are underrepresented?

See a snapshot of your current audience to inform brand strategy and positioning

Do you want to double-down on your most active personality types, 

or release content to appeal to the ones that are underrepresented?

When you send a new e-mail or

social campaign, select the 

personality you want to target

Easily export your Sorter lists to the marketing
tools you already use.
Our smart recommendations will help you 
understand exactly how to design your ads 
and content to be the most resonate with 
each personality type.

When you send a new e-mail or social campaign, select the personality you want to target

Easily export your Sorter lists to the marketing tools you already use.
Our smart recommendations will help you understand exactly how to design your ads and content to be the most resonate with each personality type.

Use our neuromarketing recommendations in 

your campaigns

We provide tailored recommendations for copy, creative, call-to-action, cadence, landing pages, e-mail, and social ads. 
For any customer we cannot find enough data on to make an accurate prediction, we offer custom help to implement Whole Brain Marketing.

Use our neuromarketing recommendations in 

your campaigns

We provide tailored recommendations for copy, creative, call-to-action, cadence, landing pages, e-mail, and social ads. 
For any customer we cannot find enough data on to make an accurate prediction, we offer custom help to implement Whole Brain Marketing.

Do you want to learn more?

E-Mail

Company

Do you want to learn more?

E-Mail

Company

Our Blog

The Marketer's Guide to the Brain

Have you ever wondered how ads, images, and sounds affect your brain? We break down the latest neuroscience research to give you the brain's marketing map.

Or follow us on Twitter for daily brain facts

Our Blog

The Marketer's Guide to the Brain

Have you ever wondered how ads, images, and sounds affect your brain? We break down the latest neuroscience research to give you the brain's marketing map.

Or follow us on Twitter for daily brain facts

We're backed by science.

Digital personality is an emerging field of research, and we work with academics from top schools to help you combine the latest science 

with the art of marketing.

For example, did you know that digital data can predict personality better than a spouse? It's true.

"Sorter is a promising tool for the intelligent application of personality science."

Dr. Kevin Lanning

We're backed by science.

Digital personality is an emerging field of research, and we work with academics from top schools to help you combine the latest science 

with the art of marketing.

For example, did you know that digital data can predict personality better than a spouse? It's true.

"Sorter is a promising tool for the intelligent application of personality science."

Dr. Kevin Lanning

Frequently Asked Questions

What data do I need to use Sorter?

All you need is an e-mail list to get started. Our data pipeline aggregates available data and fills in the gaps in order to make a personality prediction. 

Which parts of my marketing can be improved using Sorter?

You can use digital neuromarketing and Sorter to make any customer touchpoint more resonate with the way they think. We recommend marketing adjustments around things like creative, copy, call to action, cadence frequency, landing pages, e-mails, and social ads.

Is my customer data secure?

Yes, your data is processed using secure methods and we never sell data to third parties. 

I'm not in the US, can I still use Sorter?

This depends. Please e-mail us to discuss your specific needs.

How can I learn my personality?

We have a personality assessment based on the Five-Factor Model available here.

Frequently Asked Questions

What data do I need to use Sorter?

All you need is an e-mail list to get started. Our data pipeline aggregates available data and fills in the gaps in order to make a personality prediction. 

Which parts of my marketing can be improved using Sorter?

You can use digital neuromarketing and Sorter to make any customer touchpoint more resonate with the way they think. We recommend marketing adjustments around things like creative, copy, call to action, cadence frequency, landing pages, e-mails, and social ads.

Is my customer data secure?

Yes, your data is processed using secure methods and we never sell data to third parties. 

I'm not in the US, can I still use Sorter?

This depends. Please e-mail us to discuss your specific needs.

How can I learn my personality?

We have a personality assessment based on the Five-Factor Model available here.

Want to chat?

E-Mail

Company

Message

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Neuromarketing Made Easy

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© 2019 Sorter, Inc.

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